Touch Screen Alarm Clock Marketing Plan

Touch Screen Alarm Clock Marketing Plan The latest technological gadgets have gained immense popularity in the last few years and the customers are eager to try out new products and services. Considering the increasing demand of touch screen alarm clock as identified by Brandon (2010), our company will be introducing this product in the market and will ensure that it successfully meets the requirements of every customer by charging reasonable price for the product range. Market Research findings Since the business environment is becoming fierce and competitive, it has become vital for the companies to carry out a market research before launching the product in the market (Ranjhita, 2011). With the help of the research, it was found that touch screen alarm clock has huge potential for the new entrants and entry barriers are relatively low (Cako, 2005). In US, every top ranked brand is offering its products but there are some areas where people have limited access to these clocks. The three areas identified by our company are Ohio, Florida and California; the geographic segmentation has been done to get a clear picture of the type of customers that the company will be targeting. From the analysis of the research findings, it is decided that the brand name will be Express Alarm Clock and it will comprise of two models on the basis of features. One model will be simple with less features and other will be with complicated and extremely high technical features. The other aspects of the marketing plan are discussed below in detail. Target Market In order to reach the right market, it is important that the target market is decided beforehand which will ensure that there will be certain number of consumers who would be willing to buy the product (Flink, 2011). The target market of this new touch screen Alarm Clock is as follows: Gender: Male and Female Age: 8 years and above Income: $30,000 and above Lifestyle: Depending on the life cycle stage; young children and adults are fun-loving, adventurous and technologically savvy. Older people i.e. 40 years and above prefer to have simple technical gadgets with easy to understand features. Occupation: Depends on the life cycle stage but would mainly comprise of students, part-time or full-time employed people, professionals and housewives Positioning Statement Since every brand is developed with the aim of creating distinctive image in the market, its positioning needs to be accurately done so that the customers are communicated the message appropriately (Ferrell Heartline, 2008). The positioning statement of Express Alarm Clock is to be the number one touch screen alarm clock with simplistic features, durable quality and advanced functionalities that will allow the users to carry the gadget everywhere easily and with utmost ease. Product offerings Initially, there will be two models launched in the market to meet the demands of the touch screen alarm clock market. Every customer is looking for affordable touch screen alarm clocks, so the company will introduce two models; one will be priced for economical customers and other will be priced for brand conscious and high quality product customers. The two types of product offerings with their descriptions are given below: Simple Express Alarm Clock This product will be used simply for alarm setting purposes. It will be performing only this function and maximum five alarms can be easily set in this clock. The main target for this clock is older people who are looking for touch screen alarm clocks with easy to use features so that they can use the gadget without difficulty. LED Express Alarm Clock This model will have all the features that the customers are looking for in such alarm clocks. The design of the model has been done with perfection so that the customers love its style and design and get attracted to the product at once. The amazing features of the clock are MP3 player, Built-in FM radio and Wi-Fi along with alarm clock setting. Pricing Strategy As there are so many competitors in the touch screen alarm clock industry such as Sony, Apple, Sharp, Timex, Android, Westclox and many more, it is important that the pricing strategy is selected in accordance with the competitors. As the company is new in the market, it should either follow competitive pricing or cost plus pricing (Ernst, Hoyer RÃ ¼bsaamen, 2010). Both of the models will follow competitive pricing so that the customers can easily compare the product features and all other aspects and ensure that they make adequate purchasing decision. The price of Simple Express Alarm Clock will be $10 and LED Express Alarm Clock will be $25. Simple Express Alarm Clock will be available in Black, Blue and Green colors and LED Express Alarm Clock will be available in Blue, Red and Black colors. Distribution Strategy The distribution strategy is one of the key components of the complete marketing plan as the only way to reach the target market is to choose compatible distribution locations (Sikdar VEL, 2010). The products of the company will be available in two places to ensure that every customer has easy access to them. First of all, the products will be available at the consumer shopping centers and retail stores such as Wal-Mart, Target, Costco and many more. The other distribution network that will be used is the companys website. Any customer who is looking for the touch screen alarm clock online will have to just visit our site, review various options available for them and make final decision after carefully evaluating all options offered by the company. However, the distribution will be done only in Ohio, Florida and California. After success of the products, the company might expand into other regions after carefully surveying the markets. Promotion Strategy The promotional strategy will ensure that the desired message is communicated to the target audience with accuracy so that the sales level can be successfully achieved (Flink, 2011). The foremost aim of the promotion strategy is to create awareness about the companys presence in the market and it will make use of complementary mediums so that the customers can develop an association with the brand. Initially, the advertising mediums that will be used are Television Commercials, advertisements in newspapers and billboards along with flyers, posters and advertisements in the leading magazines. Similarly, a trade show will be organized on the commercial street so that it can create awareness about its presence in the market. In order to be present on Internet, the stores website will be developed and all information about the company will be provided on the site. As the latest trend in the market is of social media marketing, our company will develop a webpage on social networking sites such as Facebook, MySpace, LinkedIn and Orkut so that the customers can start talking about the products on our community page. There are various discussion forums as well where people gather and discuss about the products and services of different companies and give their viewpoints about them as well. The social media will be beneficial for our company as it will enhance our online presence and increase the sales amount at an accelerating rate (Weber, 2007). In order to attract our customers, we will offer various attractive packages such as discount packages, gifts for purchasing products of more than $100, arrange contests to distribute various prizes to the customers and give special offers to the loyal customers. We will introduce loyalty cards for our customers who will keep on purchasing new products that are launched by our company on continuous basis. The marketing efforts of the company will be reviewed monthly as the technological advancements take place on an ongoing basis and new products are introduced quickly as well. The initial source of evaluation for the company will be the difference in the estimated and actual sales of the product (Ferrell Heartline, 2008). On the website, the customers will be allowed to give their feedback about the product features and the existing customers will be asked to participate in the survey of the touch screen alarm clocks. Sales and Service Strategy As the touch screen alarm clocks will be developed with latest technology and will have new and unique features, it is vital for our company to have an effective after sales and customer service strategy. With the help of this strategy, we will have a well-trained and competent sales force who will ensure that each customers complaints are properly handled and they are provided instant solutions to their problems. After selling the products to our customers, our sales representatives will call them after one month of purchasing to get their feedback about the products. With the help of this survey, we will be able to monitor the performance of our products and it will ensure that we take appropriate step in case of any problems so that the customers are relieved of their worries. In order to make sure that each of our customers is satisfied with his/her purchasing decision, we will offer one year warranty card and will entertain our customers aptly so that they become our loyal customers.

Law in the light Of Three cases Essay

Framing his arguments on the conception of the â€Å"original understanding† as basis, Bork argues that this theory is the best and sole method which can be utilized in order to resolve and reconcile the perceived conflict that exists between what he calls as the â€Å"Madisonian† or â€Å"counter-majoritarian† dilemma. This problem primarily concerns the judiciary of creating law bereft of popular approval or consultation. The reconciliation between the two opposing poles according to Bork can be further resolved through the guidance not only of the basic functions of the branches of the government but, far more importantly, also of the Framer’s original understanding of the Constitution of the United States of America. Bork emphasizes that it is not essentially the role of the courts to legislate or create laws from where they are primarily positioned and that the court’s primary duty is to adjudicate. Moreover, he also argues that the courts should not only practice restraint in arriving at legal decisions over cases but that they should also make manifest of â€Å"neutral principles† quite apart from ad hoc pronouncements or subjective valuations or judgments which Bork sees as insufficient. In essence, the theory of originalism within the scopes of the constitutional interpretation by the U. S. is a conjuncture or a family of theories that reinforces the perception that the Constitution has an unchanging, hence fixed, and comprehensible meaning right at its establishment or the time of its ratification. It is also a theory of law that is formalist in nature and is closely related with the theory of textualism. The theory of originalism is currently popular among the political conservatives of the United States political system that is directly intertwined with Robert Bork as well as Clarence Thomas and Antonin Scalia although there are also quite a number of liberals who support and make use of the arguments being put forward by the theory of originalism. For the most part, originalism is conceived as a family of theories whereby a set of interpretations, though separated by fine distinctions, are nevertheless held together by their theoretical and argumentative support for originalism. The theory of original intent suggests that originalism is the view that argues that the interpretation of a written constitution is held to be firmly aligned with the primary intentions of those who drafted and approved its legality. This interpretation based on original intent has so often been used to disapprove unpopular groups such as gays and blacks during the middle parts of the twentieth century from acquiring civil liberties. The reason to this is that the original intent of the authors or the â€Å"founders† of the constitution did not practically intend explicitly or implicitly either for gays or for blacks to be duly given with the same rights that white males enjoy. On the other hand, closely related to textualism is the notion of the â€Å"original meaning† which holds that the precise and rightful interpretation of the constitution should be entirely founded on what the ordinary meaning of the written texts in the constitution would have been during the year or the time when it was drafted and ratified. Although these interpretations of the theory of originalism may not necessarily come into full agreement on the use of the terms expressed in the constitution, they nevertheless share the same view that there is an authority that exists with the ratification of the constitution that should serve as the backbone in extracting the meaning of the constitution. The very distinctions correspond to the intentions of the authors, the plain meaning of the written texts in the constitution, and the comprehension of those who authored the constitution or those who ratified it. Paul Brest held contradicting arguments to those that are being proposed in the context of originalism. Brest maintains that the theory of originalism is itself unworkable for the reason that it is practically not feasible to identify and aggregate the intentions of the framers of the constitution whose numbers come in multitudes. He further maintains that the arguments being put forward by originalism is difficult to be pursued and be delegated to current issues that beset the legal system. Frederick Schauer, as a proponent of legal formalism, may very well suggest that the substance of laws is not an area of concern for the judges to delve into but is rather the function of the legislative body in a democratic government. The division between policy or normative considerations and legal reasoning, as put forward by formalism, highlights the issue revolving around the attempts of justices to determine the legal valuations of statutes. Planned Parenthood versus Casey  The constitutionality of a number of state regulations in Pennsylvania that correspond on the legal issued of abortion were put to legal test in the case of Planned Parenthood versus Casey. The Supreme Court of the United States’ lead plurality opinion maintained the right to acquire an abortion although contemporaneous to its decision is the lowering of the standards for the assessing limitations of such right which in turn nullified the validity of one regulation in favor of the upholding of the other regulations. The case in itself is divided between differing judgments among the justices and that none of the opinions of the Justices were merged or could have been merged by a majority among the justices. Moreover, the case has made clear the very substantial role of precedents in deciding the legality and outcome of the arguments in legal cases. The main precedent that has been used in the case is that of Roe v. Wade which initially recognized the right guaranteed by the U. S. Constitution to decide for and acquire an abortion as a form of liberty specifically maintained by the Fourteenth Amendment, specifically by the Due Process Clause. The course of the case posed the first challenge directed towards the court’s ruling in the case of Roe that further distinguished itself as a seminal issue in the history of the abortion rights in America. On the part of the Justices who comprised the panel that will decide the merit and outcome of the case, dissenting opinions were raised and held. Part of the arguments raised by the justices who concurred with Roe as precedent suggests that the arguments raised in the Roe case were legally substantial enough to uphold the constitutionality of the provisions set forth by the Constitution. That is, the Roe case as precedent addresses the contentions of the complainants in the manner in which prior court rulings are maintained and, hence, determine the legality of the case inasmuch as the contentions to the legal rights are provided and preserved. On the other hand, part of the panel of justices dissented on the substantiality of the constitutional provision by arguing that the Roe case, when used as a precedent in the case at hand, was incorrectly decided and, hence, cannot be considered in extracting the necessary legal remedy in the case of Planned Parenthood versus Casey. Rawls and the principle of fairness Central to John Rawls’ conception of justice is his treatment of the concept of justice as â€Å"fairness†. From this main precept, Rawls continues his argument by expounding on the circumstances that will give rise to these fair conditions. Before centering one’s attention on these circumstances, it must be noted that Rawls primarily makes use of the veil of ignorance in determining the principles of justice that the society will eventually adopt. These first principles of justice will then serve as the basis for the legal aspects of the society such as the creation of legislative proclamations, precedents, drafting and ratification of the constitution, legal sanctions expressed in these written codes of law among many others. At the onset of the determination of the principles of justice, Rawls suggests that the members of the society will convene in order to determine which principles are to be accepted as the first principles. The convention of the individuals is made on equal on grounds on several bases. First is that the individuals will be deprived of general knowledge on matters which will allow them to obtain a relative advantage over other people in the convention. This limiting of knowledge is met through the hypothetical veil of ignorance that serves as the â€Å"veil† which strains out specific knowledge among them. The specific types of knowledge Rawls refers to are those that revolve around the context of the age, race and social status among many others. The knowledge of these specific factors, Rawls claims, lead to an unfair advantage of some over the rest for the reason that it results to basic inequalities prior to the commencement of the convention of rational individuals. On the other hand, what must only be permitted are general knowledge such as the knowledge that the principles that the convention of individuals will eventually agree on will automatically subject these people to the scopes and limitations set forth in these principles and other sets of principles that can be derived from them. Eventually, the individuals in the convention will agree on the first principles of justice they are able to decide. Conversely, this is the crucial part whereby fairness is met. Fairness here is taken to mean that the first principles were derived under fair conditions to the individuals and that the principles, consequently, are fair as well. From this, it is claimed that the moral obligations that are to be extracted from the principles of justice are those that the individuals will not disagree on for reasons of injustice or unfairness. The reason behind this is that the veil of ignorance guarantees fair conditions in arriving at fair principles thereby ensuing that the individuals will not go against the provisions of the law derived from the first principles. John Simmons, on the other hand, maintains that there is apparently the non-existence of any strong moral duty towards the law of any given society or state. Moreover, Simmons argues that moral obedience towards the constitution or the law in general barely amounts to the premise that even in a just or orderly state only some natural duty and not all brings justification of compliance to the law. Further, Simmons analyzes and determines that Rawls’ conception of a natural duty of justice (all must build and maintain just institutional arrangements) as a justification for the natural duty to obey the law is inadequate to bring about a strong moral duty towards the law. The arguments of Rawls primarily fail for the reason that Rawls is unable in thoroughly explaining the reason behind why even just institutions in the domestic arena ought to acquire privileged moral authority over individuals in the state. Conversely, it should be noted that if indeed there is the existence of natural duty towards justice, then the question remains as to why this duty would have to arrive at the fences of every state or nation.

A Fair View of Essay Samples Images

A Fair View of Essay Samples Images The Little-Known Secrets to Essay Samples Images Whenever your analytical essay is all typed up, they will be able to help you make sure it's as excellent as it can get. The most effective persuasive short essays often concentrate on controversial problems. Which is the reason why we here offer you some persuasive essay samples that could assist you with your own. Don't forget that any argumentative essay sample you'll discover on the internet will require a full rewriting in order to prevent plagiarism. The introductory paragraph is perhaps the most significant paragraph in the essay since it is the very first and possibly last opportunity to produce an effect on the reader. The kind of such a story is known as the photo essay. No matter the subject, the structure is exactly the same for any persuasive essay. The objective of your introduction is to have the reader interested in your analysis. What you will need is is a blueprinta foolproof approach to receive your essay structured. The way the topic affected you'll play a huge part in the way you will write your essay. Most academic essay topics usually ask you to select a side in an argument or maybe to defend a specific side against criticism. Selecting an excellent topic for your essay is among the most crucial and frequently tricky parts for many students. Life After Essay Samples Images The mental impacts of the mass media's portrayal of the ideal body is able to cause individuals to resort to unhealthy techniques of losing weight to attain that athletic look that all these desire. Though there are lots of negative effects media places on women, in addition, there are many positive outcomes. The media needs to create healthful behaviors and lifestyles in order to permit women to truly feel good about themselves. Social networking portrays how a person who has an ideal body' should look. Effective writing is n't just crucial in schools, but in addition in business. In case you have some questions, get expert assistance from WritemyEssayOnline.com. Effectively written reports demonstrate that an individual is competent and intelligent. 1 way to work out when you're summarizing instead of analyzing is to look over your support. Top Essay Samples Images Choices Early childhood influences, including parents and caregivers, have a big influence on the self-image. The subject of how media negatively impacts the image of young girls will give a reason to why the media should quit limiting the idea about what counts as being beautiful. On the other hand it's challenging to not watch reality shows to find out what drama rich folks have and the way they solve problems. Examine the Eiffel Tower, and what number of photographs are taken of it. Observe how the picture utilizes color or absence of color. First, the styling of the female models in most of the images could imply they are soldiers not prostitutes, either with the usage of accessories or by keeping up the military inspired colour palette. Take note of the way the picture is cropped. You should begin your writing process by selecting a concept in which you're interested and truly feel comfortable writing about. The principal component which creates a persuasive essay in English stand out from the remainder of assignments is the use of reasoning. The simplest approach to learn the form of an essay is to realize the writer's point of view. If you wish to figure out how to compose a fantastic persuasive essay, you're looking in the proper spot! One of the most intriguing truth about Picture Essay is that it's written with just no plot or objective in mind. When you have gathered ideas on the subject, you should properly place your thoughts into words. Negative stereotypes are everywhere and involve almost everyone regardless of what profession or company you're in. In order to spot the most effective possible tactics to prevent plagiarism, an individual must know the significance of plagiarism. If you think that you are unable to learn a foreign language, you aren't very likely to achieve that. Ladies watch celebrities and have a tendency to follow along with their habits since they wish to be like them. They will then be able to stop feeling pressured by the media. They are faced with challenges when they are championing for social change.

Assessment Of The Establish Civil Security - 1309 Words

Beau S. Vomastic MAJ, FA GAAT EXAM O300 Brigade Operations Exam 28FEB15 (ESSAY QUESTION #1) Assessment of the Establish Civil Security (LOE) and the linkage to the overall end state: The overall depiction of the Establish Security LOE is both accurate and relevant to the end state of producing a safe and secure environment. However, the order of decisive points within the LOE is out of order and could develop complications of achieving the end state if not properly structured. Currently, the decisive points within the Establish Civil Security LOE focus emphasis on protecting the populace/infrastructure, disarming insurgents, clearing explosives, and recruit/train security forces to successfully achieve a safe and secure environment. In contrast, the reordering of the decisive points within the Establish Civil Security LOE will allow for a greater chance of success if executed accordingly. Therefore, it is imperative that the Establish Civil Security LOE should reestablish the decisive points as follows, thus ensuring both ease of transition as well as local security success . (Recruit/Train Security Forces, Protect the Populace, Disarm Insurgents, Clear Explosives) If executed in this order the ease of achieving a safe and secure environment is much more feasible. Changes and adjustments to the LOE with justification: I recommend front loading (recruit/train local security forces) in order to maximize police and military effectiveness prior to USShow MoreRelatedThe Company ( Regulatory Compliance Policies )903 Words   |  4 Pagesbusinesses that maintain an individual’s personal and financial information. 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